Mass Communications Schools – Degree and Training Options

Educational programs are available for students to gain an accredited degree in mass communications. Students can enter into an accredited degree training program to gain the skills and knowledge needed to pursue the career they desire. Professionals who work in this field are trained to provide information through various types of media. Degree and training options are available through mass communications schools at an associates or bachelors degree level.

*Associate degree

An accredited associate’s degree can take students two years to obtain. Students who choose to enroll in an associate’s level degree program can train for a variety of career in the field of communications. Careers at this level include working for television stations, video production companies, cable systems, and much more. With a degree at this level in the field students can expect to study a variety of subjects. Coursework will vary but may include the study of information technology, communication, writing, production, digital media editing, public relations, and much more. By earning an associates degree in mass communications students will have the skills needed to enter the workforce or pursue a bachelor’s degree in the field.

*Bachelors Degree

Students who desire to start a career in mass communications can earn a bachelors degree in the field. There are a number of accredited schools and colleges that provide students with the option of gaining a bachelors level of training. Students can receive the required knowledge and skills with just four years of academic study. Coursework studies will vary depending on the educational program of enrollment and desired career. Curriculum may include courses in broadcasting, communication theories, audio and video production, research methods, advertising, and many other relevant topics. With a bachelors degree students can gain the education needed to enter careers in journalism, advertising, broadcasting, public relations, and much more.

Communications professionals are trained to carry out a variety of tasks based on their career. Students can train for a number of careers in this field allowing them to work in the growing field of communications. Degrees in mass communications allow students to pursue careers working with various companies to promote their business. With an accredited associate or bachelors degree students can enroll in continuing education courses to gain additional skills and knowledge in the field. Accredited continuing education courses allow students to receive additional training for their career. Students can learn a variety of subjects related to their career to help them improve the services they offer.

Students who choose to earn an education in this field can receive quality training by enrolling in an accredited educational program. Accreditation provides proof that the best possible education will be received. Agencies like the Accrediting Commission of Career Schools and Colleges ( http://www.accsc.org/ ) can provide full accreditation to schools and colleges that meet certain requirements. Students can learn more about earning an accredited associates or bachelor’s degree by researching available mass communications programs. Start the career of your dreams by enrolling today.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

Online Education and Its Benefits

It is less costly.

Though education is basically a right, it is a privilege to some. There are those who cannot afford to go to a list of colleges that charge very high university dues. Online schools, on the other hand, do not cost that much and have typically much lower tuition fees. You can even actually increase your savings knowing that online education does not entail you to spend on travel expenses, food, and accommodation. You also do not have to bother yourself spending on textbooks since online college programs usually do not require you to do so. You can simply download all the necessary instruction and learning materials for online classes and lectures.

It is more flexible.

Attending courses for college through the Web also makes you a very flexible person. It enables you to multitask very easily. It lets you learn at any place and at any time most convenient and appealing to you. If you are currently working, then online education makes a lot of perfect sense.

You do not have to be so tied up with your hectic and conflicting class schedules and end up sacrificing your full-time job. You can do away with all the time supposedly spent for commuting and actually being in school. With proper time management and work-life balance, you can obtain your college or university degree while continue supporting your daily needs through your career.

All the materials are readily available.

Another great advantage of online college programs is that you can ensure that all transcripts and training materials are kept intact and archived. They are all well documented and stored so that you can easily retrieve them through e-mail and university sites opened for viewing, printing, and downloading.

It does provide quality education.

A lot of people think that they cannot enjoy quality education if they stick with online education. But not all things can be taught and learned in four-walled classrooms. Moreover, established online schools can connect distance learners to the best professors found around the globe. Online instructors are also generally accessible. Top professionals in the research and education field can promptly respond to your questions through e-mail or live discussions.

It is non-discriminatory.

Online classes you enroll in are also open to the rest of the world. The Internet and its accessibility has paved the way for students from various countries and continents, with different range of lifestyles, cultures, and needs, to converge for one common goal: learn. In fact, through online education, you can gain more friends and understand better one another’s distinct qualities. Online classes teach you how to embrace diversity.

Indeed, online education offers more than just the opportunity to ride on with the current wave. It makes learning easy, accessible, and affordable.

If Experience and Training in Distribution Centers Is So Bad: Why Don’t Statistics Show It?

A new hotel employee was asked to clean the elevators and report back to the supervisor when the task was completed. When the employee failed to appear at the end of the day the supervisor assumed that like many others he had simply not liked the job and left. However, after four days the supervisor bumped into the new employee. He was cleaning in one of the elevators. “You surely haven’t been cleaning these elevators for four days, have you?” asked the supervisor, accusingly. “Yes sir,” said the employee, “This is a big job and I’ve not finished yet – do you realize there are over forty of them, two on each floor, and sometimes they are not even there… “

The story may be familiar to some. Nonetheless the underlining message is proper training in an unfamiliar environment is essential. Warehouses and distribution centers focus a lot of attention on management training they look for the brightest, talented, and most experienced person available. Yet when it comes to hiring the staff of people who are actually going to do the work they obtain someone with minimal education and work experience. Most companies hire hourly workers who may have been to several companies in past and assimilate them into their organization immediately and getting familiar with operation as they go along or in some cases not at all.

The problem with this method is that the company gets maybe a few months of productivity from the employee before the effects from a lack of proper training and experience starts to appear. If the situation persists it can result in a lot of challenges from inventory accuracy to audits not to mention a loss of revenue for the company and the cycle repeated by terminating the employee and making the same mistake again with a new hire.

The majority of new employees in the warehouse come from other organizations or temporary services and after a few days on the job practice former company habits in receiving, storing, picking, and moving products. But all companies are not the same and although you may want them to perform in a different manner if you haven’t trained them in your company culture and processes or worst they come with a lack of experience then they usually learn from others which may not be the right way if you want to have a quality workforce.

Deficiency in Training and Experience

Deficient training and experience can have an adverse affect on your organization. In travelling the world I’ve noted many excuses as to why organizations can’t train their hourly workers properly. Some were for example “if I train them they will leave and take the training elsewhere.” Or “we don’t have the budget for company training.” But the question is can you afford not to train them? According to recent statistics the average company experiences a minimum of 1.6 hours of downtime per week (i.e. reduced production, delays in maintenance, shutdowns, and inaccurate data collection). To put it in a more proper perspective a distribution center with 50 employees who are paid $29 per hour ($15 per hour salary + $14 per hour in benefits) the downtime cost of such a company would be $9280 weekly which translates into more than $110,000 yearly.

This under the assumption that all workers in the company will be forced to stop all production during a downtime scenario which may not happen but just a few key distribution workers on the docks could create a severe impact on the operation. But before you can assess your downtime cost you need to determine its origin. The best way to accomplish this is to do a downtime threat analysis. Some threats that could cause downtime,

1. Internal and external sources

• Technological

• Accidental versus intentional

• Controllable risk or those beyond the organization’s control

• Events with prior warning versus those with no warning

• Employee sick leave

• Absenteeism

• Qualified versus non-qualified workers

2. Three questions that should be focused on when doing a threat analysis.

• Identify the relevant compliance issues

• Establish a cost associated with each compliance issue

• Develop processes to reexamine downtime threats on a continuous basis

The Benefits of Training and Experience

Having skilled and dedicated workers at the lower levels is good business practice and makes good sense. Empirical evidence shows significant correlation between experience and compensation (see Robert Willis 1986 and Theresa Devine and Nicholas Kiefer 1991 for surveys). Moreover, on-the-job-training, apprenticeships and internships provide experience at significant costs to both individuals and organizations: Sherwin Rosen (1972: p327) states, “(w)workers demand learning opportunities and are willing to pay for them since their marketable skill or knowledge and subsequent income are increased.”

The importance of experience and training your employees can provide more than just compensation it can save time for the organization; workers have a more positive feeling about the organization, they get off to a good start and, they know what they are doing.

Experience and training adds value to your organization and employers acknowledge that the values these employees bring translate to;

• Increased profits

• Decreased costs

• Increased quality, and

• Increased customer satisfaction

Heymann and Barrera (2010) exemplified the values of employees in their study where they interviewed employees at all levels, from the lowest paid to those in top management positions including CEOs, CFOs, and COOs in nine different countries. Companies ranged in size from 27 to 126,000 employees and included those in the public and private sector of the automobile, financial services, personal goods, technology hardware and equipment, pharmaceutical, food production, construction materials, and industrial metals industries.

They concluded that companies such as Costco and Great Little Box Company because of the incentives they offered from the lowest level employee to senior management had happier, more productive employees and a lower turnover ratio than their competitors in the same industry. They also found for Costco treating workers well was important it led to increased motivation and a higher quality of service. This combination along with good wages and the knowledge that there were opportunities for advancement were important incentives for employees to work hard. The high quality of service by motivated and engaged employees at Costco, coupled with the low prices, meant that customers returned, and were willing to pay the membership fees.

Great Little Box Company practiced an open-book management strategy (holding monthly meetings discussing the organizations, finances, production, and sales performance with staff members at every level) this gave employees a sense of ownership in the company yet in or to be more effective the organizations leadership incorporated profit sharing. The Great Little Box Company also encouraged employees to come up with cost saving ideas. One such idea resulted in cross-departmental use a particular piece of equipment used exclusively in the labeling department but now shared with the department charged with printing folding cartons which resulted in a cost savings of 12% a task sourced out to a printing company in the past.

Ideas and strategies of employee involvement is nothing new we’ve seen programs like TQM, Quality Circles, and Agile all stress the same thing but unlike The Great Little Box Company that actually implemented and followed through; it was just another fashionable idea that died out when the next great wave of pop management techniques came along.

The open-book management strategy has served The great Little Box Company well in terms of substantial gains and profits. The last decade their sales have doubled from 17m to 35m and in the past seven years the company’s success has enabled it to purchase the assets of six companies.

Zenger, Folkman & Edinger (2010) concluded in their study of companies that were profitable. They identified five areas that were common among the companies with substantial growth.

1. Employee satisfaction/commitment

2. Employee turnover

3. Percent of employees who think about quitting

4. Satisfaction with pay

5. High commitment

Zenger, Folkman & Edinger (2010) study although not inclusive makes a strong case that experience, training, and employee involvement is essential for growth and profitability of a company. Costco and the Great Little Box Company are two good examples of companies succeeding with experience, training, and company involvement at every level but it’s not the exact rule of thumb. Incentives and involvement are factors worth noting but in order to have great ideas to save organizations money there needs to be a certain amount of experience and training among the staff at each level.

Achieving the type of success that Costco and The Great Little Box Company has obtained; companies need to find what works for them and how it relates to company goals. Don’t follow other organizations or emulate their systems of operation because each company is different and doesn’t necessarily translate into success for your company.

References

Heymann, J., & Barrera, M. (2010). How Businesses Can Profit From Raising Compensation At The Bottom. Ivey Business Journal Dec 2010.

Rosen, S. (1972). “Learning and Experience in the Labor Market,” The Journal of Human Resources, 1972, 7. pp. 326-342.

Zenger, J., Folkman, J., & Edinger,.K. (2010). How Extraordinary Leaders Double Profits:

Decoding Leadership Trends to Discover the Patterns.